once upon a time, there was a little girl obsessed with a mystical idea called love.

she grew up and became a writer, and then a scientist, and then a company maker.

but the obsession still remained:

how do people find love? how do they keep it? what's the science behind it? and is it really as magical as the movies make it seem?

welcome to ishq & insight, where we try to do good science about love, and turn it into books, movies, apps, and games.

made with love (ishq) by Shriya Sekhsaria ✨

How do you want to feel today?

Loved 🥰 Intelligent 🤩 Entertained 🥳

How We Work

📖

Book & Movie Studio

Books, screenplays, essays

🎮

Games Studio

Interactive experiences, card games, tools

🔬

Research Lab

Studies, assessments, insights

🚀

Venture Lab

Apps, platforms, companies

K&F
My obession with relationship tools (and these little koalas!) actually started out as part of Lumhaa: The Memory Jar Company, my first startup. I think that the 1960s-2000s belonged to physical wellness. The 2000s - 2020s belong to mental wellness. The next few decades will belong to relational wellness (our relationships with ourselves + other people) 🐨🥰

The Relational Wellness Universe

with koa & friends to help us cherish and celebrate love

SMJ

Shared Memory Jars

Digital tool for couples and families to preserve and share meaningful moments together.

Try App
LWB

Lumhaa Wishbooks

Interactive journals that help you understand your relationship patterns and desires.

Explore
T-C

T-Cards Collection

Playing cards designed to spark meaningful conversations between couples, families, and friends.

Shop Cards
KM

Koala Merchandise

Apparel and lifestyle products featuring our beloved koala characters and relationship wisdom.

Shop Merch
Dil
Like many desi kids, I grew up on a healthy diet of DDLJ, K3G, Kuch Kuch, and movies that made my heart smile and my eyes shine (if you know, you know). This series is an ode to the 2000s capital I Ishq, where people would cross 7 oceans and lifetimes for each other 🥹🫶

The Dil Series

Bringing back the magic of desi rom coms

Latest Book • Romance

Ghee to My Heart

The newest in The Dil Series - a romantic comedy about food, family, and finding love in unexpected places. Follow the journey of characters navigating love across cultures, discovering that home truly is where the heart finds its person.

Buy Book Read Series Screen Rights
Ishq
Today's era of swipes and breakups makes me a little sad. That's why I wrote a series of little notes to myself, to remind myself of the love we all deserve: the kind that makes us feel like we're floating among stars. Your love turned my reminders into books (or vignette collections or whatever you want to call a collection of moments described in 1-2 sentences per page), and these "books" into something an astonishing number of people read 😲✨

The Ishq Series

Capturing fleeting feelings

Poetry Collection • Awaaze

Fundamental Truths

Intimate prose poetry exploring the philosophy of love, connection, and what it means to be human. Each piece captures fleeting feelings and transforms them into lasting insights about relationships, identity, and belonging.

Buy Collection Read Samples About Awaaze
HQs
Fantasizing about love is one thing. Understanding it is another. I've always felt like trying to boil love down to numbers would kill the magic. But a few heartbreaks and a lot of white hair later, I've understood that you can't really love someone unless you understand yourself. So I started with developing the Relational Quotient (RQ, kind of like the relationship version of IQ and EQ), and realized that the same model of self-understanding applied to how we showed up in all parts of our lives: our relationships, our jobs, and even our trading desks! So I created this Human Quotient toolkit, to help us understand ourselves and do better in all parts of life - starting with how we love ourselves and each other 🪰🤔

HumanQs

with Kaizu & Kiyu to help us understand ourselves better

RQ

Relational Quotient

Assessment tool that helps you understand your relationship patterns and optimize for better connections.

Take Assessment
ST

Super Trader

Trading platform that combines personality psychology with market analysis for personalized investment strategies.

Learn More
AW
There's no love without liberty. Growing up, I saw people ignoring family while killing themselves over work. Or giving up on their athletic and artistic dreams, and then projecting that bitterness on everyone around them. I faced my own challenges and heartache with many near-failures and a long 5 year stint where I basically went door-to-door begging people to use my startup's app. That's why I started building things that could return some liberty to India, and help unleash the underestimated potential of Indians - after spending 4+ years traveling through the country, building different businesses here, and actively investing in the markets, it's safe to say that you can never overestimate India 🐅🪷

India Rising

Innovate for India with Abhi, our favorite neighborhood tiger

DRC

Desi Rom Com Suggester

Curated recommendations for the best South Asian romantic stories across books, movies, and shows.

Get Recs
ISP

India Sports Policy

Research and policy recommendations to strengthen India's sports infrastructure and athlete development.

Read Policy
BA

BookAbhi

Booking platform connecting Indian service providers with customers across various industries.

Visit Site
AZ

Awaaze Publishing

Literary imprint dedicated to amplifying underestimated voices from the motherland and beyond borders.

Submit Work
This was my first book ever. I wrote it when I was 14 and called the first book ONE. Enough said, don't you think? 😊
P.S. See? I told you the second book wouldn't be called Two!

Mos Maiorum

Friendships tested by mystery, science fiction, and thrill

ONE

ONE

The first novel in the Mos Maiorum universe, exploring friendship and identity in a world where science fiction meets psychological thriller.

Buy Book
IMP

Implosion

The second installment that deepens the mystery while testing the bonds between characters in unexpected ways.

Buy Book

About the Studio-Lab

Ishq & Insight was created with the mission to bridge the gap between art and science, to understand humanity and help people build better relationships – including with themselves. Through a combination of books, movies, games, apps, and psychology experiments, we celebrate humanity and spread happiness and love across the world.

Our Story Meet Shriya Press Kit

In the News

TechCrunch

The Psychology Behind Successful Dating Apps

Featuring Shriya's research on relationship formation and the Lumhaa app approach to modern dating.

Publishers Weekly

Rising Voices in Romance Fiction

Spotlight on The Dil Series and its fresh take on contemporary romance storytelling.

Psychology Today

Memory Research Breakthrough

Award-winning study on how personal memory reflection impacts relationship satisfaction and emotional wellbeing.

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